For immediate release: Jan. 8, 2014

Media Alert

What: International Superstars of Indian Cinema, Anil Kapoor and Priyanka Chopra, will join the International Indian Film Academy (IIFA) on a three-city tour of America (Los Angeles, Tampa and New York) as they officially announce details of the 15th Annual IIFA Weekend & Award celebrations.

The 15th Annual IIFA Weekend & Awards will take place in Tampa, Florida where it will make its American debut from April 24-26 2014. The event is expected to bring tremendous immediate and long-term benefits & opportunities to the region including thousands of visitors to the area during the weekend. Previous IIFA Weekends have attracted over 30,000 visitors, generated upwards of 20,000 room nights being utilized and with more than a $30 million economic impact to the host destination.

Who/Photo Op: IIFA Directors - Andre Timmins and Viraf Sarkari Friend of IIFA, Indian Actor and Producer Anil Kapoor Friend of IIFA, Indian Actress and Singer Priyanka Chopra Visit Tampa Bay President & CEO Santiago Corrada Host Committee Chairman Dr. Kiran Patel Hillsborough County Commissioner Al Higginbotham City of Tampa, Florida Mayor Bob Buckhorn (Tampa only)

When: Los Angeles: Monday, Jan. 13/11 a.m. PST Tampa: Tuesday, Jan. 14/11:30 a.m. EST New York: Wednesday, Jan. 15/11 a.m. EST

Where: Los Angeles: SLS Hotel at Beverly Hills, 465 S. La Cienega Blvd., 90048 Tampa: Tampa Theatre, 711 N. Franklin St., 33602 New York: The Plaza Hotel, 768 Fifth Avenue (at Central Park South), 10019

About IIFA: Conceptualized and produced by Wizcraft International Entertainment Pvt. Ltd. and supported by key members of the Indian film fraternity. From a one-night celebration in 2000 at the Millennium Dome, London, the last fourteen years have seen the IIFA movement grow into a multi-faceted weekend of film-festivals, workshops, exhibitions, film-showcases, business forums, fashion, music, entertainment and sporting events, all of which climax into the highlight of the Weekend, the IIFA Awards.

IIFA is the most appreciated and largest international media event from India. With a viewership of over 800 million in 108 countries across the globe, it is among the world’s most-watched annual entertainment events.

Indian Cinema Mega Stars Anil Kapoor and Priyanka Chopra to kick-start IIFA Tampa 2014 celebrations in Los Angeles, Tampa and New York

About Visit Tampa Bay: Visit Tampa Bay leads the effort of economic development through tourism. The mission of Visit Tampa Bay is to create vibrant economic growth for the Tampa Bay area by selling and promoting the Tampa Bay destination. The independent not-for- profit organization represents more than 700 businesses throughout the area and works to ignite interest for Visiting Tampa Bay.

Media Contacts: Liana Lopez, APR Director of Communications, Visit Tampa Bay (813) 218-3894/Cell: (813) 453-9731

Lizel Noronha IIFA/ Wizcraft PR Team Cell: (91) 91671 73746